Hi, I'm Gabriel — independent web designer

I help online fitness coaches build profitable platforms. No chaos. No competing tools. Just coaching.

Stop managing clients across DMs, email, and spreadsheets. I build professional coaching platforms that turn inquiries into paying clients — and save you hours every week.

Let's build your coaching platform See my recent work
Custom coaching websites built with design intent Worldwide · Independent since 2014
25+
Coaches scaled
3.2x
Avg. conversion lift
8 hrs
Saved per coach / week
14 days
Average launch time
Gabriel Domingos
Coaching websites 25+ launched
Average launch 2–3 weeks
About me

Why I build coaching websites.

I'm Gabriel Domingos, an independent web designer working with clients worldwide. I've been building websites for 12 years — but I found my real focus a few years ago when I started working with online fitness coaches.

I saw incredible coaches losing clients to competitors with better websites. Talented people, life-changing transformations, but their online presence didn't match their expertise. That felt wrong — and most "website builders" either don't understand coaching, or they push coaches into bloated SaaS platforms that cost $200/month forever.

So I started building custom platforms specifically for online coaches — designed by someone who actually gets how they sell, deliver, and scale. No generic templates. No feature bloat. No SaaS lock-in. Every platform I build has one job: turn your audience into paying clients, and give you back the time you're losing to admin.

You're not getting a website. You're getting a partner who understands your business.

— Gabriel Independent web designer · Worldwide
What I see most coaches struggle with

Your business is bigger than 5 disconnected tools.

After working with dozens of online coaches, the same four problems show up again and again. Sound familiar?

Tool chaos

DMs, email, Calendly, spreadsheets, Stripe links. Clients fall through the cracks — and so does your time.

"How do I pay you?"

No automated checkout means manual invoices, missed payments, and awkward back-and-forth that kills momentum.

Generic & forgettable

Wix templates and Linktree pages don't sell coaching. Your competitors look the part — and win the client.

Leaks at every step

Visitors don't know what's included, how to start, or what it costs. They click away — and they don't come back.

Recent platforms I've built

Real coaches. Real transformations.

Toggle between the old site and the platform I built — and see what changed.

Before
Sarah's Strength Training Home About Contact [stock gym photo] Welcome to my page! I am a personal trainer based in Texas. DM me on Instagram @sarahlifts or email sarah1987@gmail.com prices vary, ask for details © 2019 · Powered by Wix
SARAH STRENGTH Programs Results Login JOIN Strength training that actually works. START NOW SEE RESULTS CHOOSE YOUR PROGRAM 8-Week Starter $149 /mo START MOST POPULAR 1:1 Coaching $299 /mo JOIN NOW Powerlifting Prep $249 /mo START
Case Study 01 · Sarah Martinez

Sarah's Strength Training

A generic Wix template with no service tiers, no pricing, and no clear way to sign up. Visitors had to DM her on Instagram to even ask the price — most never did.

+60%
Coaching inquiries
15
New clients in 90 days
−40%
Time on admin
  • Three clear service packages with pricing & outcomes
  • Client transformation gallery with before/after results
  • Automated intake form & Stripe checkout
  • Mobile-first redesign with one-tap sign-up
Before
Instagram @alex.coach alex.coach.fit 12.4k followers · 1,209 posts 📍 Toronto · Online Coach 💪 linktr.ee/alexcoach Helping you get shredded 💪 DM "COACH" for info ⬇️ [gym selfie] [meal prep] [transformation]
ALEX · ONLINE COACHING Coaching Results Blog APPLY ACCEPTING CLIENTS Get shredded. Without the guesswork. APPLY FOR COACHING CLIENT WINS Mike R. "-32 lbs in 16 weeks. Best decision I made." ★★★★★ Jenna T. "First time I've seen my abs in 10 years." ★★★★★ Book a free discovery call PICK A TIME
Case Study 02 · Alex Chen

Alex's Online Coaching

Just an Instagram profile and a Linktree. Potential clients had no idea what coaching included, what it cost, or how to actually start. Big audience, small revenue.

3x
Client inquiries
25
New coaching clients
2x
Avg. retention length
  • Conversion-focused homepage with clear value prop
  • Video testimonials & client transformations above the fold
  • Embedded Calendly + automated discovery call flow
  • Email capture & nurture sequence for warm leads
Before
Elite Fitness Coaching Home | Services | Blog | Contact "Your fitness journey starts here" Maria & James – Certified Personal Trainers [stock photo] Personal Training Get fit with Maria & James. Read more... [stock photo] Group Sessions Train together. Call us for a quote. [stock photo] Nutrition We can help you with your meal plans. Call us: (555) 123-4567 · WordPress 4.2
ELITE COACHING Programs Trainers Results Login BOOK Two coaches. One transformation engine. SCHEDULE A FREE INTRO M J CLIENT TRANSFORMATIONS Before 182 lbs After 148 lbs Before 26% BF After 15% BF FROM $397 /month — full platform SEE PLANS 📅 Auto-scheduling 💳 Stripe checkout 📱 Client portal
Case Study 03 · Maria & James

Elite Fitness Coaching

A dated WordPress site with three vague service blurbs and a phone number. No lead capture, no online booking, no client portal. They were leaving money on the table every single day.

+45%
Conversion rate
30+
Bookings in 60 days
8 hrs
Saved per week
  • Tiered service packages with built-in upsell flow
  • Calendar integration & automated payment reminders
  • Client portal with workout delivery & check-ins
  • Transformation gallery sourced from real client data
My approach

How I work.

Five principles that shape every coaching platform I build.

I learn your coaching model first

Before I touch a single design file, I want to understand your niche, pricing, ideal clients, and workflows. No generic solutions — the platform is shaped around how you actually coach.

I design for conversion, not awards

Every layout, form, and CTA is built around conversion psychology. The goal isn't pretty — it's profitable. Real coaches signing up real clients on autopilot.

Speed without sacrifice

Using AI tools and a refined process, I ship high-quality coaching platforms in 2–3 weeks — not 3 months. Fast, but never rushed. Every detail still gets human attention.

You own everything

No SaaS lock-in. No monthly fees to me. No "platform tax." You own the code, the design, the data, and the domain — forever. If we ever stop working together, your business doesn't break.

It actually works

Real coaches, real results. 25+ platforms shipped. Average lift: +45% client inquiries, 3+ hours saved every week, and clients who finally know how to sign up & pay you.

Why coaches choose me

What's different about working with me.

No fluff. No upsells. Just what actually moves the needle for online coaches.

 
Traditional agencies
Working with me
Coaching expertise
Built law firm sites last week
I only build for fitness coaches
Timeline
3+ months, full of revisions
2–3 weeks, start to finish
Investment
$5K–$15K + retainers
$2,500–$3,500 flat
Ownership
SaaS lock-in forever
You own the platform
Design
Generic templates
Custom design for your coaching style
Conversion
No clue about coaching psychology
Conversion psychology built into every section
Relationship
You're a project number
You're a partner. 1 month support included.
My background

12 years building web platforms. 25+ coaching websites launched. Working remotely with coaches worldwide. Genuinely care about helping coaches scale without the tech headaches.

12 yrs
Web design experience
25+
Coaching platforms shipped
100%
Built by hand — no page builders
🌎
Worldwide · remote-first
What's included

Everything you actually need. Nothing you don't.

A complete coaching platform — not just a homepage. Built once, owned forever.

Conversion homepage

Clear offers, transformation proof, and one-tap CTAs.

Client portal

Login, view workouts, log sessions, track progress.

Automated intake

Goals, history, and consent collected before day one.

Stripe checkout

One-time, subscription, and package pricing supported.

Transformation gallery

Showcase real client wins with photos and metrics.

Blog & SEO setup

Built for organic ranking on coaching keywords.

Mobile-first build

Tested across phone, tablet, and desktop before launch.

1 month support

Tweaks, fixes, and training included after launch.

Let's chat

Ready to build your coaching platform?

If you're a coach ready to stop juggling tools and start scaling, let's talk. I'll audit your current presence, show you what's possible, and give you an honest timeline + investment. First call is free — no pressure, no sales pitch.

Schedule a free 15-min consultation Book a free website audit
Currently booking for June 2026 delivery • Trusted by coaches across North America • First call is free